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EuroGamer
E-Day video gets taken down for including a PS5 logo, adding more fuel to the last-minute change theory
The controversy around 'Gears of War: E-Day' deepened after a video was removed due to the inclusion of a PS5 logo, suggesting that the game's exclusivity decision may have been made recently. Xbox's marketing VP Aaron Greenberg clarified that while the exclusivity was known to a select few for around a month, the public communications have led to speculation about a last-minute change. This saga highlights ongoing tensions between console platforms and the impact of marketing inconsistencies.
MonitorConfidence: MediumShort term horizon
Published 9 Jun 2026, 10:52 UTC2 min read
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Summary
TL;DR
- E-Day video was pulled for showing a PS5 logo.
- Xbox confirmed Gears of War: E-Day as an exclusive title.
- Marketing contradicts rumors of a last-minute exclusivity decision.
- Game set to release on October 6 for Xbox and PC.
- Aaron Greenberg stated the decision was known internally.
Interesting facts
- The PS5 logo was included in promotional material before being noticed and removed.
- The controversy reflects ongoing competitive dynamics between Xbox and PlayStation.
- InXile's 'Clockwork Revolution' was also noted as shifting to Xbox exclusivity.