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Financial Times
Yahoo, the internet’s ‘OG’, wants to win over Gen Z
Yahoo is striving to regain its relevance among Generation Z by leveraging its long-standing heritage as the 'OG' of the internet. CEO Jim Lanzone emphasized trust as a key component in attracting younger users who are increasingly skeptical of newer tech giants. The company is launching an AI-powered tool named Scout, which integrates proprietary user data with information from the open web, aiming to position Yahoo as a significant player in the AI space. This initiative reflects a broader effort to revive the brand and restore its growth trajectory alongside new consumer offerings.
MonitorConfidence: MediumShort term horizon
Published 23 Aug 2026, 22:40 UTC3 min read
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Summary
TL;DR
- Yahoo seeks to attract Gen Z with new AI tools and products.
- CEO Jim Lanzone emphasizes trust in established brands.
- Scout will combine proprietary data with open web information.
- Yahoo aims to prove its relevance in the AI landscape.
- Apollo Global Management acquired Yahoo and AOL for $5bn.
Interesting facts
- Yahoo was valued at over $125bn at its peak in January 2000.
- The company plans to roll out Scout later this year.
- Yahoo chooses not to license its content for AI training.