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CNET
Roku Hikes Hardware Prices by Up to 60%
Roku has implemented a price increase of up to 60% on its hardware, a decision driven by rising global memory costs due to supply shortages. The current prices are listed as 'limited time' on Roku's website, but the specifics of when the hikes will take effect remain unclear. This adjustment positions Roku's offerings less favorably against alternatives, particularly Google's streaming device, which retains a lower price point. The price hikes by Roku follow similar increases by Apple, indicating a broader trend influenced by the global memory shortage known as 'RAMageddon.' This shortage, largely accelerated by the demand from AI technologies, is impacting hardware prices across the tech industry.
MonitorConfidence: HighShort term horizon
Published 24 Jul 2026, 22:15 UTC1 min read
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Summary
TL;DR
- Roku raises hardware prices by up to 60%
- Prices are labeled as 'limited time' on its website
- Google's streaming device prices remain unchanged
- Apple TV 4K saw a dramatic price increase recently
- Rising memory costs linked to AI demand
Interesting facts
- The term 'RAMageddon' describes the memory-chip shortage impacting hardware prices globally.
- Roku's price increase may deter price-sensitive customers from choosing their devices.
Coverage gaps