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euronews
Travellers give their vote of confidence
Halkidiki has seen a resurgence in tourism, attracting over one million foreign visitors in 2025 despite geopolitical challenges. With a significant decline in Russian tourists due to the war in Ukraine and European sanctions, the region welcomes more visitors from Western Europe. Hotel owners report no cancellations and a notable willingness among tourists to spend more during shorter stays. The changing demographics are filled by tourists from Serbia, Bulgaria, North Macedonia, and an increasing number from countries like the UK, Germany, and France, ensuring that Halkidiki remains a favored summer destination.
MonitorConfidence: HighShort term horizon
Published 24 Aug 2026, 12:05 UTC2 min read
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Summary
TL;DR
- Halkidiki attracts over one million foreign tourists annually.
- A decline in Russian visitors has shifted demographic dynamics.
- Visitors from Western Europe are increasing, particularly from the UK and Germany.
- Tourists are spending more, despite staying for shorter durations.
- Local businesses report no cancellations following a wildfire incident.
Interesting facts
- Halkidiki's resilience as a tourist destination remains strong, unaffected by recent geopolitical tensions.
- Visitors are now spending more, despite shorter visits which may indicate changing tourist behaviors.