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How Apple Changed Under Tim Cook
Tim Cook participated in his final earnings call as Apple CEO, where he discussed the company's evolution over the past 15 years. Cook announced that John Ternus will succeed him, highlighting Apple's impressive revenue growth—from $108 billion in 2011 to $416 billion in 2025. With services revenue tripling since 2011, Cook underscored a successful shift towards recurring revenue streams. Despite challenges ahead, he remains optimistic about Apple's direction.
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Published 31 Jul 2026, 20:45 UTC4 min read
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Summary
TL;DR
- Cook's tenure saw Apple's revenue grow from $108 billion in 2011 to $416 billion in 2025.
- Services revenue increased significantly, reaching $30.7 billion in Q3 2026.
- Apple's market cap temporarily surpassed $5 trillion.
- Ternus will take over as CEO on September 1, 2026.
- Cook expressed confidence in the company's future and Ternus's leadership.
Interesting facts
- Apple initiated quarterly dividends in 2012 under Cook's leadership.
- The company's stock price increased roughly 23 times since Cook became CEO.
- Cook has overseen the launch of numerous successful products, including the Apple Watch and AirPods.