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Engadget
How to limit Instagram from using your data for AI and ads
Meta has begun rolling out a new setting for Instagram that gives users more control over how their data is used for AI and advertisement purposes. This new feature, called 'Activity from other businesses', allows users to decide whether their data will be utilized to personalize ads and content. Users can navigate to Accounts Center to modify these preferences, which may vary depending on their region. In Europe, users can select between personalized and less-personalized ad experiences, reflecting a significant push towards enhancing user privacy and data control.
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Published 22 Aug 2026, 21:25 UTC1 min read
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Summary
TL;DR
- Meta introduces 'Activity from other businesses' control on Instagram.
- Users can limit data usage for ads and AI response personalization.
- Settings can be adjusted in the Accounts Center on the app.
- The rollout is region-specific, affecting users differently based on location.
- European users have options for personalized or less-personalized ads.
Interesting facts
- The control feature reflects a growing trend toward user data privacy.
- Meta's approach indicates a response to regulatory pressures in regions like Europe.