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Gamespot
PS5 Sales Drop Almost 50%, As Sony Discusses AI Ambitions, Including New Hair Tech
Sony's latest earnings report reveals a significant 46% decline in PS5 sales, attributed to ongoing global economic challenges. The company sold 1.5 million units, down from 2.8 million last year, citing increased prices and market saturation as contributing factors. Despite this downturn, Sony is optimistic about the future, focusing on using AI to improve operational efficiencies and enhance game development processes.
MonitorConfidence: MediumShort term horizonSupply chain risk: High
Published 8 May 2026, 13:56 UTC3 min read
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Summary
TL;DR
- PS5 sales down 46% year-over-year, totaling 1.5 million units.
- The price of the cheapest PS5 model has increased by $200.
- Sony points to global economic pressures affecting sales.
- AI technologies are being implemented in game development for better efficiency.
- Mockingbird technology streamlines animation processes significantly.
Interesting facts
- Sony's total PS5 sales now stand at 93.7 million units.
- AI is being used to automate mundane tasks in game development.
- The new AI-powered hair animation technology significantly reduces modeling time.