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Engadget
I'm more excited about smartphone colors than any actual new features in 2026
The iPhone 18 Pro is set to be announced next month, and excitement is rising around its color options rather than new functionalities. After a mix of vibrant and muted shades in recent models, Apple appears to be introducing a dark cherry alongside expected colors like silver and black. The trend of focusing on aesthetics reflects consumer preferences that embrace personalization over technical advancements, showcasing how color selection is becoming a notable selling point in smartphones.
MonitorConfidence: MediumShort term horizon
Published 12 Aug 2026, 17:25 UTC1 min read
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Summary
TL;DR
- iPhone 18 Pro rumored to introduce new color options.
- Speculated colors include dark cherry and lighter blue.
- Previous iPhone models had alternating vibrant and muted colors.
- The interest in colors suggests a shift in consumer focus from features.
- Announcement expected next month.
Interesting facts
- Color variations are becoming a significant factor in smartphone appeal.
- The trend indicates consumer preferences are shifting towards aesthetics.
- Apple has history of alternating between bold and muted color schemes.