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European Commission Newsroom
Commission starts enforcing AI Act rules and new transparency requirements on 2 August
Beginning August 2, the European Commission will enforce new AI Act rules requiring transparency for AI systems. This includes mandates for chatbots to disclose their identity as AI, labelling of deepfakes, and marking of AI-altered content. The goal of these measures is to minimize user deception and aid in informed decision-making while clarifying compliance obligations for businesses. The Commission has also published a list of organizations adhering to the newly established Code of Practice regarding AI transparency.
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Published 31 Jul 2026, 12:50 UTC1 min read
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Summary
TL;DR
- New EU rules on AI transparency will enforce disclosures for users.
- Chatbots must inform users when they are interacting with AI.
- Deepfake content will require clear labelling.
- AI-altered content needs machine-readable marks.
- Over 180 organizations have signed a Code of Practice for compliance.
Interesting facts
- The transparency requirements aim to combat misinformation from AI.
- This implementation marks a significant step in AI regulation in the EU.
What changed