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iPhone discounts lift Apple to second place in China’s shrinking smartphone market
In a challenging landscape, Apple's iPhone discounts have positioned the company as the second largest smartphone vendor in China, alongside OPPO, both with an 18% market share. This news comes despite a broader 13% decline in smartphone sales. Huawei continues to dominate, showing a 19% growth during the same shopping period. Apple's relative success indicates its resilience amid a market slump, yet the volatility of consumer demand raises questions about its future performance.
MonitorConfidence: MediumShort term horizon
Published 7 Jul 2026, 14:31 UTC1 min read
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Summary
TL;DR
- Apple's iPhone sales saw a 9% drop, the lowest among major brands.
- Huawei leads the market with a 21% share and 19% sales growth.
- Overall smartphone sales declined by 13% during the 618 period.
- OPPO matches Apple with an 18% market share in China.
- Chinese Android brands faced declines ranging from 12% to 33%.
Interesting facts
- Despite discounts, Apple's sales still dropped 9%, indicating challenges ahead.
- Huawei's growth underscores strong brand loyalty amidst competitive pressures.
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