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Gamerant
Study Reveals How Many People Would Pay $150 for GTA 6
A recent study conducted by MIDiA Research indicates that approximately 16% of American gamers are willing to pay $149.99 for Grand Theft Auto 6. This translates into an estimated 22.9 million copies sold if the price point holds, potentially generating $550 million for Rockstar Games. The study also suggested a preference among gamers for the traditional price of $70, although early pre-order reports show substantial revenue generation for Take-Two Interactive.
MonitorConfidence: HighShort term horizon
Published 30 Jul 2026, 14:00 UTC3 min read
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Summary
TL;DR
- 16% of surveyed gamers would consider paying $150 for GTA 6.
- The game could potentially sell 22.9 million copies at this price.
- Over 59% of respondents expressed interest in the game.
- $1 billion in value generated for Take-Two within hours of pre-orders.
- Price skepticism remains, with a preference for a lower launch price.
Interesting facts
- The study predicts strong sales based on Rockstar's established fanbase.
- Take-Two has already set a price point of $149.99 for another game.
- Despite high initial price expectations, gamers anticipated a standard launch price around $70.