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Gamespot
GTA 6 Could Have Had An Even Higher Price, As $100 Edition Proves Popular
Take-Two Interactive’s CEO, Strauss Zelnick, indicated that the company had the potential to charge more for the upcoming Grand Theft Auto 6 due to immense consumer demand. However, to maintain a fair pricing strategy, they opted for a standard edition price of $80 and a premium edition at $100. Current preorder trends show a strong preference for the $100 edition, suggesting avid gamers are willing to invest more upfront for added value. Zelnick emphasized the importance of establishing value for consumers, indicating that the game aims to drive expenses via potential online modes and microtransactions.
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Published 11 Aug 2026, 13:55 UTC2 min read
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Summary
TL;DR
- Take-Two revealed a potential for higher pricing on GTA 6.
- GTA 6 is set at $80 for standard and $100 for the premium edition.
- Preorders are trending towards the more expensive version.
- The game targets a launch date of November 19.
- No price cut for GTA 6 is expected soon.
Interesting facts
- GTA 5 launched at $60 nearly a decade ago, priced higher today due to inflation.
- Preorder bonuses for both editions include exclusive in-game items and content.
- Early adopters tend to be less price-sensitive, leaning towards premium options.