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TrendForce
TV Prices Decline, MNT and NB Prices Stay Flat
As we enter July, the TV panel market sees prices decline due to a temporary weakening in demand ahead of the peak season. Panel makers, under pressure from brand customers for cost reductions, are expected to lower prices slightly for various TV panel sizes. In contrast, the demand for monitor panels is forecasted to decline, leading to a stabilization in their pricing. Notebook panels also face pressure as demand from major brands is expected to decrease sharply in the upcoming quarter, creating a complex pricing environment for panel makers.
MonitorConfidence: MediumShort term horizon
Published 7 Jul 2026, 10:30 UTC2 min read
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Summary
TL;DR
- TV panel prices to decline by US$1 to US$3 depending on size.
- Monitor panel prices expected to remain flat amid negotiations.
- Notebook panel demand forecast to decline by double digits in Q3.
- Cost pressures continue to affect panel makers across the board.
- Demand for TV panels weakens as inventory stocking for peak season starts.
Interesting facts
- TV panel prices are being influenced by brand customers pushing for reductions.
- The first half of 2023 saw aggressive procurement, leading to spikes in demand.
- MNT panel prices remain flat despite expectations of demand declines.