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TrendForce
TV Price Declines Moderate; MNT and NB Stay Flat as Cost Pressures Persist
As August commences, the demand for TV panels appears to be gradually improving as brands stock up ahead of the year-end seasonal demand. Despite this, panel prices, particularly for sizes ranging from 32 to 75 inches, are only expected to decrease modestly by $1 due to persistent component cost pressures. Monitor (MNT) and notebook (NB) panel prices remain unchanged with expected cautious procurement strategies from brands. The industry is adopting a wait-and-see approach as both buyers and suppliers navigate the cost climate amidst a backdrop of declining overall demand.
MonitorConfidence: MediumShort term horizon
Published 5 Aug 2026, 10:30 UTC2 min read
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Summary
TL;DR
- TV panel prices projected to decline by just $1 in August.
- Demand for MNT and NB panels remains flat with minor improvements expected.
- Cost pressures are limiting panel makers' willingness to reduce prices.
- Brands are cautious in procurement while striving to boost shipments.
- Overall third-quarter demand forecasted to decrease by approximately 6% from Q2.
Interesting facts
- Major brands are focused on inventory adjustments in preparation for seasonal demand.
- The TV panel industry is experiencing a modest recovery despite ongoing cost challenges.
- Panel makers are hesitant to decrease prices due to elevated component costs.