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The Verge - Tech
Apple’s iPhone and Mac sales keep growing despite RAM shortages
Apple's recent earnings report showcased impressive growth, with iPhone sales reaching $54.25 billion and Mac sales climbing to $10.35 billion. This growth is particularly remarkable given the ongoing RAM shortage impacting the tech industry. CEO Tim Cook highlighted customer upgrades as a key factor driving sales. Moreover, Apple has introduced a price increase for its devices while potentially preparing for larger price jumps in future iPhone models. As Cook prepares to step down, this report emphasizes the company's resilience amidst challenging market conditions.
MonitorConfidence: HighShort term horizonSupply chain risk: High
Published 30 Jul 2026, 21:05 UTC2 min read
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Summary
TL;DR
- iPhone sales jumped 22% to $54.25 billion
- Mac sales increased 29% to $10.35 billion
- Company's total revenue reached $109.4 billion
- RAM shortages expected to last until 2027
- New Upgrade program allowing device leasing announced
Interesting facts
- This quarter marks Apple's best third-quarter iPhone revenue yet.
- Price of the new MacBook Neo raised by $100 amid RAM shortages.
- Analysts expect iPhone 18 prices could rise by up to $200.