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ProPakistani
Apple's Mac Sales Surge While the Global PC Sales Fall
In the second quarter of 2026, Apple witnessed a significant surge in Mac shipments, marking a 10.1% increase over the previous year, contrasting sharply with a 4.9% decline in global PC sales. Despite the dip in the overall market, Apple's market share grew from 8.5% to 9.9%. The performance was bolstered by strong sales of the MacBook Neo and the strategic timing of price increases, which helped mitigate pricing pressure experienced by competitors. However, the overall PC market is facing ongoing challenges, including a memory shortage that has impacted production costs and consumer demand.
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Published 11 Jul 2026, 12:55 UTC2 min read
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Summary
TL;DR
- Apple shipped 6.7 million Macs in Q2 2026, a 10.1% increase from the previous year.
- Global PC shipments fell by 4.9%, dropping to 68.2 million units.
- Lenovo remains the largest PC vendor despite a decline in its shipments.
- Higher costs due to the memory shortage have weakened PC demand.
- Apple gained market share during a time when most competitors struggled.
Interesting facts
- Apple's Mac market share rose to 9.9%, indicating strong competitive performance.
- The memory shortage is expected to worsen, leading to potential further price increases.