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Apple Doubles MacBook Neo Production, Orders Fresh Batch of Chips
Apple has announced a dramatic increase in the production of its MacBook Neo laptops, from an estimated 5-6 million units to 10 million. This decision comes as the laptop has far exceeded sales expectations, showcasing significant demand in its debut phase. The surge in orders also necessitates additional A18 Pro chips, which, while more costly, will ensure timely delivery to consumers. Apple's response reflects its adaptive strategy in navigating supply constraints and competitive landscape, particularly against Chromebooks and low-end Windows laptops.
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Published 7 May 2026, 12:34 UTC3 min read
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Summary
TL;DR
- MacBook Neo production raised from 5-6 million to 10 million units
- Demand for MacBook Neo significantly outstrips expectations
- Apple orders additional A18 Pro chips from TSMC
- Reportedly, downbinned chips from iPhone production will be repurposed
- Possible price increases for the Neo due to rising materials costs
Interesting facts
- MacBook Neo is seen as a strong contender against Chromebooks
- Apple's supply constraints have led to delivery times of up to four weeks
- The A18 Pro chip for the Neo is a repurposed version of the one in iPhone 16 Pro