NewsBite analysis · Business, FinTech, Gadgets
CNET
Apple Raised Mac Prices. Now It Might Lease You One
Amid rising prices for several Mac and iPad models, Apple has announced a leasing program called Apple Upgrade, set to launch on July 28. This initiative, backed by Klarna, allows consumers to lease devices while spreading out payments across terms of 24 to 36 months. Despite this effort, the program does not reduce the prices of hardware, which some analysts believe could be beneficial in maintaining sales without a direct price cut. The new leasing approach resembles automotive leases, offering customers greater flexibility yet potentially complicating the financial implications for many users.
ExperimentConfidence: MediumShort term horizon
Published 22 Jul 2026, 00:15 UTC3 min read
Visit original article ↗Lead image — CNET
Summary
TL;DR
- Apple's leasing program aims to ease the burden of high device prices.
- Recent price hikes on devices include the MacBook Air, now priced at $1,299.
- The leasing program offers terms of 24 months for iPhones and Apple Watches, and 36 months for Macs and iPads.
- The program could help boost Apple’s sales amid a trend of increased consumer borrowing.
- Certain models will be excluded from the leasing program.
Interesting facts
- Apple's latest earnings report showed record revenue and profits, contrary to the need for lower prices.
- The program includes a soft credit check for enrollment.