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Gamespot
GTA 6 Company "Exploring" AI To Help Make Games "Smarter" And Possibly Bring Down Costs
Take-Two Interactive CEO Strauss Zelnick stated in a Bloomberg interview that the exponential rise in game development costs is unsustainable, even for major franchises like Grand Theft Auto. He emphasized the need for smarter production methods, noting that the company is exploring AI to potentially bring down costs while maintaining quality. Zelnick acknowledged that no AI-driven cost savings have been observed yet, and it may never happen. The comments come amid anticipation for GTA 6, expected to be one of the most expensive games ever, sparking speculation about a possible price increase beyond the standard $70.
MonitorConfidence: MediumMid term horizon
Published 10 May 2026, 21:55 UTC2 min read
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Summary
TL;DR
- Take-Two CEO calls game development cost growth unsustainable.
- Company exploring AI to create efficiencies and reduce costs.
- Zelnick says no AI cost savings observed yet, may never happen.
- GTA 6 expected to be a massive blockbuster with high production costs.
- Bank of America analyst suggests GTA 6 could be priced at $80.
Interesting facts
- Zelnick said exponential cost growth is not sustainable, but linear growth may also be hard to handle.
- GTA 6 is not coming to PC at launch because PC is not the 'core' market.
- The CEO's ambition is to give developers unlimited resources, despite cost concerns.