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Gamespot
GTA 6 Company Reveals Which One Of Its Franchises Lost "A Great Deal Of Money"
In a recent interview, Take-Two Interactive CEO Strauss Zelnick revealed that the company lost significant money on its MLB franchise, leading to a shift away from baseball games due to their limited market appeal. Zelnick noted the importance of pursuing projects likely to generate profit, including the successful NBA 2K series, while hinting at future opportunities with the NFL. As the company focuses on established franchises, anticipation builds for the upcoming release of GTA 6, slated for November 19, 2024.
MonitorConfidence: MediumShort term horizon
Published 7 May 2026, 13:56 UTC2 min read
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Summary
TL;DR
- Take-Two CEO discusses losses incurred from MLB-licensed baseball games.
- Company will not pursue further MLB-related video games due to market size.
- Success continues in NBA 2K, PGA Tour 2K, and WWE 2K franchises.
- Upcoming GTA 6 game release set for November 19, 2024.
- Take-Two remains open to working with the NFL if opportunities arise.
Interesting facts
- Take-Two's MLB 2K series ran for nearly a decade before its cancellation in 2014.
- The last MLB game in the series received poor reviews due to lack of innovation.
- Zelnick expressed disappointment over the unmet creative expectations with MLB.