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Amazon delivers first pre-order discount on luxurious new Ceramic Apple Watch Series 12
Amazon has become the first retailer to offer a pre-order discount on the new Ceramic Apple Watch Series 12, marking an initial, albeit modest, price reduction on this premium device. The 46mm model, featuring a Night Blue ceramic case, is listed at $929—down from its standard retail price of $949. Given the high-end nature of this watch, the discount may attract attention from luxury consumers, but remains limited.
MonitorConfidence: MediumShort term horizon
Published 11 Sept 2026, 16:31 UTC1 min read
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Brief
NewsBite reading:Amazon offers first pre-order discount on Ceramic Apple Watch Series 12
TL;DR
- Amazon offers a pre-order discount on the Ceramic Apple Watch Series 12.
- The discounted price is $929, down from $949.
- This is the first price drop on the newly released watch.
- The watch features an all-new ceramic case in Night Blue.
- The pricing reflects Apple’s luxury segment in wearables.
Interesting facts
- The Ceramic Apple Watch Series 12 is targeted at luxury consumers.
- Even a $20 discount is significant in the high-end market.
What changed
Amazon introduced a pre-order discount for the Ceramic Apple Watch Series 12.