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Xiaomi Expects RAM Crisis to Stabilize, Raises Sales Target
Xiaomi has revised its annual smartphone sales target upward, increasing it from 90 million to 110 million units. This change follows a challenging start to 2026, during which smartphone shipments dropped significantly due to rising memory and storage prices. The company believes that these component costs may soon stabilize, which could positively impact demand, especially in the entry-level market. With expectations of an improved second half of the year, Xiaomi plans to focus on budget segments, hoping to regain momentum in shipments.
MonitorConfidence: MediumShort term horizon
Published 22 Jul 2026, 11:55 UTC1 min read
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Summary
TL;DR
- Xiaomi increases smartphone shipment target from 90 million to 110 million units.
- Decline in shipments attributed to rising memory prices affecting demand.
- Entry-level smartphones to drive additional shipment volume.
- Memory price stabilization could improve availability and control costs.
- Xiaomi shipped 33.8 million smartphones in Q1 2026, down 19.2% year-on-year.
Interesting facts
- The company had previously reported higher component costs significantly impacted retail prices.
- Xiaomi is focusing on entry-level phones to recover from its shipment decline.