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DigiTimes
Xiaomi raises 2026 phone target as memory prices strain brands
Xiaomi has reported an increase in its smartphone shipment target for the year 2026, raising it from approximately 90 million to 110 million units. This adjustment, representing a 16% growth, comes as the company anticipates changes in consumer demand and the impact of increasing memory prices in the smartphone industry. The market dynamics indicate a competitive landscape where brands must navigate both demand fluctuations and rising costs.
MonitorConfidence: MediumShort term horizonSupply chain risk: High
Published 22 Jul 2026, 02:21 UTC1 min read
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Summary
TL;DR
- Xiaomi increases 2026 smartphone shipment target from 90 to 110 million units.
- The adjustment represents a 16% growth in expected shipments.
- Changes driven by evolving consumer demand trends.
- Rising memory prices impact the smartphone market.
- MediaTek also announced price hikes affecting supply.
Interesting facts
- The increase in shipment target reflects Xiaomi's confidence in market recovery.
- Rising memory prices may affect pricing strategies across the smartphone market.
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