NewsBite analysis · Business, Gaming, Hardware
Nikkei Asia
China's Xiaomi, Oppo, Vivo cut 2026 smartphone targets again
In a continuing trend, leading Chinese smartphone brands Xiaomi, Oppo, and Vivo are reducing their shipment targets for 2026 due to the impact of rising production costs and significant shortages of components. Reports suggest that adjustments could be as steep as 30%. This situation indicates ongoing difficulties in the technology supply chain and economic factors affecting the sector.
MonitorConfidence: HighShort term horizonSupply chain risk: High
Published 30 Jun 2026, 04:21 UTC1 min read
Visit original article ↗Lead image — Nikkei Asia
Summary
TL;DR
- Major brands Xiaomi, Oppo, and Vivo are adjusting their shipment outlook.
- Target reductions may be as high as 30%.
- Rising costs and component shortages are primary reasons.
- The smartphone market continues to face significant challenges.
- Suppliers have been informed of these reductions.
Interesting facts
- This is the second time these companies have cut targets this year.
- Rising costs are attributed to global supply chain issues and inflation.
- Component shortages have been unprecedented in recent years.