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CNET
How Much Every iPad, Mac and Home Device Costs Now
Apple has announced a significant increase in prices for a range of its products, including iPads, Macs, and Home devices, effective from June 2026. The price hikes vary from 18% to nearly 33%, with the MacBook Neo seeing a $100 increase, now priced at $699. CEO Tim Cook mentioned that these increases were unavoidable due to soaring production costs driven by the increased demand for AI components, sparking similar price adjustments across the tech industry.
MonitorConfidence: HighShort term horizonSupply chain risk: High
Published 26 Jun 2026, 10:15 UTC2 min read
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Summary
TL;DR
- Apple increases prices on multiple devices by 18% to 33%
- MacBook Neo now costs $699, up from $599
- Factors include supply chain shortages and rising AI demand
- Apple reported a 17% revenue spike in its latest earnings call
- Refurbished devices also experiencing price hikes
Interesting facts
- Despite not being a leader in AI software, Apple's production costs are influenced by AI-related chip demands.
- The price adjustments align with trends across major tech companies like Microsoft and Samsung.