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Silicon Republic
Apple hikes Mac, iPad prices as chip crunch squeezes pockets
Apple has announced significant price increases for its Mac and iPad products due to escalating component costs driven by a persistent chip shortage. The price adjustments, affecting several categories, are the first across the board for Apple products in quite some time. Notably, the iPhone remains unchanged for the moment. Financial analysts indicate that these hikes could signal ongoing challenges in supply and demand balance, particularly for AI-driven products, with expectations of further increases down the line.
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Published 26 Jun 2026, 15:55 UTC2 min read
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Summary
TL;DR
- Apple raises prices on Mac and iPad products due to chip shortage
- Price increases range from €40 for HomePod Mini to €1,000 for Mac Studio
- iPads to cost EU customers €100 more, now starting at €529
- MacBook Neo price jumps by €140, now €839
- Apple's share prices dropped over 6% following the announcement
Interesting facts
- This is Apple's first price hike across multiple product categories simultaneously.
- AI data center expansion has significantly increased demand for memory and storage components.
- Market analysts predict that iPhones may also see price hikes, particularly for Pro models.