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Apple will comply with 'fairer' App Tracking Transparency rules in the EU
Apple has agreed to update its App Tracking Transparency (ATT) policies in the EU after being criticized for giving its apps preferential treatment. The German antitrust regulator concluded that Apple's approach was unfair, as it applied stricter tracking prompts to third-party developers but not to its own applications. As a result, Apple will now allow developers to combine mandatory requests with their own prompts, ensuring a more equitable process. This transition must occur within four months and will be monitored over the next seven years.
MonitorConfidence: HighShort term horizon
Published 17 Aug 2026, 14:30 UTC1 min read
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Summary
TL;DR
- Apple will comply with new ATT regulations in the EU.
- The company faced criticism for not applying the same tracking rules to its apps.
- A German antitrust investigation prompted Apple to make changes.
- New rules will allow developers to streamline tracking requests.
- Apple's compliance will be monitored for seven years.
Interesting facts
- The changes follow pressure from German publishers and regulators.
- Apple has been expanding its advertising business, raising scrutiny over its privacy practices.