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The eight changes Apple is making to App Tracking Transparency
Apple has announced eight updates to its App Tracking Transparency (ATT) framework as it complies with new EU regulations stemming from an investigation by the German antitrust authority. These adjustments are designed to make the privacy options clearer for users while addressing concerns that the previous ATT prompts were misleadingly alarming. Changes include modified language and design in the prompts to facilitate better understanding of user choices regarding personalized ads. The German Federal Cartel Office praised these updates as a step towards fairer user practices. The revisions will enable developers to reinitiate consent prompts after one year, thus increasing potential engagement with users on privacy choices. Apple emphasized its commitment to user privacy and transparency, ensuring that ATT will remain prevalent throughout the EU, catering to the interests of users and data protection authorities alike.
MonitorConfidence: HighShort term horizon
Published 18 Aug 2026, 14:30 UTC2 min read
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Summary
TL;DR
- Apple will revise the App Tracking Transparency prompts to comply with EU regulations.
- Eight specific changes include removing the word 'track' from the prompts.
- The redesign includes visual changes and new formatting options for clarity.
- Developers will be allowed to re-prompt users on privacy choices after one year.
- The German antitrust authority has acknowledged the positive adjustments.
Interesting facts
- The FCO's investigation focused on how Apple frames app tracking to users.
- Apple's own apps are not subject to ATT prompts if they do not collect personal data.