NewsBite analysis · Business, Gadgets
MacRumors
Apple Could Raise iPhone 17 Prices When iPhone 18 Pro Debuts
Research firm TrendForce reports that Apple could raise the prices of older iPhone models, specifically those in the iPhone 17 series, as the launch of iPhone 18 Pro occurs. This price adjustment may be a strategy to offset increased production costs driven by more expensive memory components. The iPhone 18 Pro is expected to be significantly pricier to manufacture, leading Apple to consider gradually increasing the prices of previous models to sustain its margins while also potentially keeping shipment volumes steady. As the tech giant prepares to unveil new models, the pricing dynamics will be critical to watch, especially concerning customer reactions and market strategy.
MonitorConfidence: HighShort term horizon
Published 10 Aug 2026, 16:45 UTC1 min read
Visit original article ↗Lead image — MacRumors
Summary
TL;DR
- Apple may raise prices for iPhone 17 models alongside iPhone 18 Pro launch.
- Rising memory costs significantly influence pricing decisions.
- TrendForce suggests a moderate price increase to maintain sales.
- The iPhone 18 Pro's production cost is expected to rise by 38%.
- Apple likely aims to retain shipment volumes while managing profitability.
Interesting facts
- Memory materials' cost share in production increased from 10% to 34% over a year.
- Apple's potential approach mirrors recent MacBook pricing strategies.
- The iPhone 17 lineup may remain available as a more affordable option.