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MacRumors
iPhone 18 Pro Pricing Could Be Worse Than Expected
Market research indicates that the iPhone 18 Pro models may start at least $200 higher than their predecessors, with some analysts predicting increases up to $300 primarily due to rising A20 Pro chip and memory prices. Apple recently faced similar challenges across its product line, prompting price hikes. CEO Tim Cook acknowledges that these price increases are driven by historical surges in memory pricing, tied largely to booming demands from AI infrastructure expansion.
MonitorConfidence: HighShort term horizonSupply chain risk: High
Published 17 Aug 2026, 22:45 UTC2 min read
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Summary
TL;DR
- iPhone 18 Pro models may start at $1,399 in the U.S.
- Analyst Jeff Pu estimates price increases could reach $300.
- Apple has raised prices on various products due to memory chip shortages.
- Rapid AI server expansion has strained component availability.
- Company assures customers are being shielded from costs as much as possible.
Interesting facts
- The pricing hike could set a new benchmark for iPhone models.
- Apple is attributing the increased costs to a 'hundred-year flood' in memory pricing.
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