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The Economic Times
Apple to launch 'Upgrade' device leasing program to spur sales
Apple is launching a new leasing program called 'Upgrade' designed to spur device sales through enhanced accessibility for consumers. This program allows users to lease Apple devices, thus reducing upfront costs associated with purchases. By introducing this model, Apple aims to adapt to changing consumer preferences toward more flexible payment options. This initiative could potentially capture a broader customer segment in an increasingly competitive market.
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Published 21 Jul 2026, 16:30 UTC1 min read
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Summary
TL;DR
- Apple's 'Upgrade' program makes leasing devices possible.
- The initiative aims to increase device sales.
- Leasing reduces the upfront cost for consumers.
- Apple responds to shifting consumer preferences.
- This program targets a broader customer base.
Interesting facts
- Leasing programs are becoming increasingly popular among tech companies.
- This move follows a trend of subscription-based services.
What changed
Apple is introducing a device leasing program, shifting from traditional sales models.