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ZDNet
All MacBooks and iPads hit with surprise price hikes
Apple has announced price increases across its entire MacBook and iPad lineup, with increases ranging from 15% to 25%, citing shortages in memory chips driven by unprecedented demand from AI applications. This move reflects broader issues in the consumer electronics industry as manufacturers struggle with supply chain shortages and rising component costs. Apple's ongoing commitment to maintaining profit margins is leading to higher consumer costs, creating a challenging market environment.
MonitorConfidence: HighImmediate horizonSupply chain risk: High
Published 25 Jun 2026, 22:00 UTC4 min read
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Summary
TL;DR
- MacBook and iPad prices increased by 15% to 25%.
- A basic iPad now starts at $449, up from $349.
- Memory chip shortages are being exacerbated by AI demand.
- Apple CEO Tim Cook warned about price increases due to chip issues.
- iPhone prices remained unchanged amid the hikes.
Interesting facts
- AI companies are significantly driving up demand for DRAM and NAND flash memory.
- Apple has been attempting to shield customers from rising costs but reached a breaking point.
- The decision to spare iPhone from price hikes indicates its importance to Apple's revenue.