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The Verge - Tech
Phil Schiller is leaving his biggest jobs at Apple
Phil Schiller, an influential figure at Apple, is leaving his positions as head of the App Store and Apple events. He will remain as an Apple Fellow, but details on his future contributions are unclear. This shift comes as part of broader leadership changes at Apple, including the transition of responsibilities within the App Store division to Eddy Cue. Schiller, who has been with the company since 1987 and played a pivotal role in launching the App Store, stepped down from marketing in 2020 but continued to influence Apple’s branding and product development.
MonitorConfidence: MediumShort term horizon
Published 31 Aug 2026, 17:05 UTC1 min read
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Summary
TL;DR
- Phil Schiller departs from key roles at Apple.
- Maintains title as Apple Fellow with unspecified future projects.
- App Store division moves under Eddy Cue’s services team.
- Schiller has been at Apple since 1987, impacting major product launches.
- Transition occurs amid significant leadership changes at Apple.
Interesting facts
- Schiller launched the App Store alongside Steve Jobs in 2008.
- He was head of marketing at Apple since 1997 before stepping down in 2020.
Coverage gaps