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TechCrunch
Apple's top App Store exec, Phil Schiller, follows wave of exits as CEO Tim Cook steps down
The departure of CEO Tim Cook has triggered a series of high-profile exits at Apple, including Phil Schiller, who has led the App Store since 2015. While he transitions to an Apple Fellow role, overseeing unspecified projects, the App Store's operations will now be managed by Carson Oliver. This leadership reshuffle signals potential changes in Apple's corporate strategy and objectives.
MonitorConfidence: MediumShort term horizon
Published 31 Aug 2026, 20:40 UTC2 min read
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Summary
TL;DR
- Tim Cook announced his departure as Apple CEO.
- Phil Schiller steps down from heading the App Store but remains as an Apple Fellow.
- Carson Oliver will take over day-to-day operations of the App Store.
- Schiller's tenure included dealing with a significant lawsuit against Epic Games.
- This leadership transition follows several executive departures, signaling a reshaping of Apple’s leadership team.
Interesting facts
- Phil Schiller has been with Apple since 1987, aside from a four-year break.
- The App Store will shift from the marketing department to the services division.