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The Global PC Market Declined By 4.9% Versus Last Year As Memory Shortages Intensify, But MacBook Neo's Success Shows That x86 Rivals Need To Do More
The global PC market saw a decline of 4.9% in Q2 2026, driven by memory shortages and rising component costs. Total shipments fell to 68.2 million units, interrupting a nine-quarter growth streak. Apple, however, reported a 10.1% increase in shipments for its MacBook Neo, underscoring its strategic advantage in the current market. Analysts suggest that x86 vendors need to reevaluate their marketing strategies as they struggle to attract customers despite releasing new product lines at recent tech events.
MonitorConfidence: MediumShort term horizonSupply chain risk: High
Published 9 Jul 2026, 10:22 UTC4 min read
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Summary
TL;DR
- Global PC shipments fell by 4.9% in Q2 2026 compared to the previous year.
- Apple's MacBook Neo saw a 10.1% increase in shipments amid the decline.
- Lenovo remains the leader in PC shipments despite a 2.1% decrease.
- Vendors are facing rising costs but have managed to increase revenues through price hikes.
- The market is dealing with severe memory shortages expected to last until 2028.
Interesting facts
- Apple advocated for U.S. government support in securing Chinese memory resources.
- Dell, HP, Lenovo, and ASUS are rolling out new models designed to compete in the budget segment.