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MacRumors
Where Does the Apple Watch Go Next?
In a recent episode of The MacRumors Show, the discussion centered on the Apple Watch's forthcoming models, revealing a likely return of the coveted white ceramic casing. This update comes amidst a backdrop of expected performance enhancements and new color options, although the design remains largely unchanged. Future models may embrace a more radical redesign by 2027, incorporating innovative features like a magnetic band system and potentially transitioning to a microLED display. Meanwhile, Apple is reassessing its smartwatch strategy, considering new product categories and additional versions across various price points.
MonitorConfidence: MediumMid term horizon
Published 14 Aug 2026, 16:45 UTC4 min read
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Summary
TL;DR
- White ceramic casing may return for upcoming Apple Watch models.
- Series 12 and Ultra 4 expected to have modest upgrades.
- Concerns about battery life improvements for the Series 12.
- A major overhaul is anticipated around 2027-2028.
- Apple may expand into screenless fitness bands and round display devices.
Interesting facts
- The white ceramic casing was previously discontinued in 2020.
- Apple's design cadence follows a roughly three-year cycle.
- Future models might include new OLED backplane technology.