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CNET
Apple Watches With Ceramic Finish Reportedly Returning This Year
After a notable absence, Apple is reviving the ceramic finish for its Apple Watch, expected to launch alongside the new Series 12 models. This decision aligns with the anticipation surrounding Apple's upcoming product event, where other major releases, such as the iPhone 18 Pro and the first foldable phone, are also expected. Historically, the ceramic models have offered a unique and luxurious aesthetic, but they came at a premium price. The earlier ceramic models were well-received for their durability and elegance, contributing to Apple's status as a leader in the smartwatch market.
MonitorConfidence: MediumShort term horizon
Published 20 Aug 2026, 21:15 UTC2 min read
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Summary
TL;DR
- Ceramic finish returns after seven years.
- Expected launch with Apple Watch Series 12.
- Ceramic models previously priced over $1,000.
- Ceramic adds premium appeal to the smartwatch lineup.
- Apple leads smartwatch market with 23% share.
Interesting facts
- The ceramic finish is four times harder than stainless steel.
- Apple had intermittently offered ceramic finishes since 2016.
- The reintroduction hints at a focus on premium product variants.