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The Japan Times
Apple raises iPhone 17 price by 10% in Japan as yen stays weak
Apple has raised the prices of its iPhone 17 and other products in Japan by about 10% as the yen remains weak, marking the latest adjustment amidst a challenging economic environment. The entry-level model now starts at ¥142,800, impacting various devices including the Apple Watch and AirPods. This price increase reflects broader trends where local retailers are adjusting prices due to a sustained decline in the yen's value. Previously, Apple had raised prices globally on other devices like Macs and iPads due to supply chain issues, but this marks the first significant price adjustment for iPhones in Japan recently.
MonitorConfidence: HighShort term horizon
Published 18 Jul 2026, 23:45 UTC1 min read
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Summary
TL;DR
- iPhone 17 price increased by 10% in Japan.
- Entry-level iPhone now starts at ¥142,800 ($879.29).
- Similar price hikes seen for AirPods and Apple Watch.
- Mac and iPad prices were raised globally weeks prior.
- No indication of price hikes in other markets.
Interesting facts
- The yen is at its lowest level in 40 years, prompting price hikes.
- Other imported products in Japan have also faced similar pricing adjustments.
- Apple’s spokesperson declined to comment on the price changes.