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9to5mac
Apple increases iPhone prices in Japan by up to 11%
Apple announced a price increase for its iPhone products in Japan, impacting the iPhone 17, iPhone Air, and iPhone 16e. The maximum increase is 11%, attributed to the weak Japanese yen, which has hit a 40-year low. Apple’s strategy appears focused on adjusting the pricing structure in Japan to counteract a decline in the dollar value of its sales, rather than a global price hike. The company has yet to articulate the specific reasons behind these price adjustments, although the rise in component costs suggests a broader trend in pricing adjustments across their product lineup.
MonitorConfidence: HighImmediate horizon
Published 18 Jul 2026, 12:30 UTC1 min read
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Summary
TL;DR
- Apple increased iPhone prices in Japan by up to 11%.
- Affected models include iPhone 17, iPhone Air, and iPhone 16e.
- The price hike is likely due to currency fluctuations.
- Japan's yen is at its lowest value in 40 years.
- Apple is also facing rising component costs.
Interesting facts
- The iPhone was previously exempt from recent price increases affecting other Apple products.
- If the price hike is solely due to currency issues, other regions might not see similar changes.
Coverage gaps