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iPhone Fold could help raise average foldable phone prices by 18%
According to Counterpoint Research, Apple's anticipated entry into the foldable phone market will significantly influence pricing trends, raising average selling prices (ASP) by 18% to $1,485 by 2026. With the iPhone Fold expected to fall into the higher price bracket, the report indicates an increased focus on premium foldable devices, enhancing their market value. This shift is expected to drive interest and innovation across software and applications tailored to foldables.
MonitorConfidence: HighMid term horizon
Published 2 Jul 2026, 22:30 UTC2 min read
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Summary
TL;DR
- Apple's foldable phone expected to raise average prices in the segment by 18%.
- Average selling price for foldables projected at $1,485 in 2026.
- Book-type foldables gaining popularity while clamshell designs are decreasing in average price.
- Foldables priced between $1,600-$2,000 expected to nearly double in shipment share.
- iPhone Fold anticipated to further elevate market interest in high-priced segments.
Interesting facts
- Counterpoint Research predicts that book-type foldable models will drive higher average prices.
- The overall shipment share of premium foldables is set to increase substantially.