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The Verge - Tech
Apple’s reportedly raising the price for AppleCare Plus on Macs and iPads
Apple has announced an increase in the price of AppleCare Plus for Mac and iPad, which may affect current and prospective users. This move is expected to raise concerns among consumers about the overall cost of ownership for Apple devices. As maintenance services become pricier, users may question whether the additional warranty expense aligns with their overall budget and satisfaction with Apple products.
MonitorConfidence: MediumShort term horizon
Published 15 Jul 2026, 23:05 UTC1 min read
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Summary
TL;DR
- AppleCare Plus prices for Mac and iPad are set to rise.
- Increased costs may influence purchasing decisions.
- Consumers may revisit their options regarding extended warranties.
- The price hike reflects trends in service prices across the tech industry.
- Apple aims to maintain profitability despite potential consumer pushback.
Interesting facts
- Price increases for warranty services are not uncommon in the tech sector.
- Extended warranty services often face scrutiny from customers regarding value for money.