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Engadget
All the Apple products avoiding the price hike (for now)
Apple has refreshed its MacBook and iPad lineups recently but faces potential price increases for new models, particularly the iPhone 18 series and Apple Watch Ultra 4, due to ongoing chip shortages. Research suggests prices for the iPhone 18 Pro might rise by up to $270 to maintain profit margins. While larger devices are at risk, smaller products like AirPods could remain unaffected, reflecting Apple's efforts to shield customers from rising costs.
MonitorConfidence: MediumShort term horizonSupply chain risk: High
Published 30 Jun 2026, 16:25 UTC1 min read
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Summary
TL;DR
- Apple refreshed its MacBook and iPad lines earlier this year
- Anticipated iPhone 18 and Apple Watch Ultra 4 may see price hikes
- Chip shortages are impacting production and pricing strategies
- iPhone 18 Pro price could increase by up to $270
- Smaller devices like AirPods may avoid price increases
Interesting facts
- Apple's efforts to manage pricing show their awareness of market pressures.
- The company has been attempting to shield consumers from cost increases.
Coverage gaps