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These Apple products are likely getting more expensive next month
Recently, Apple raised prices on many of its products, and further increases are anticipated next month for flagship items like the iPhone 18 and Apple Watch Series 12. While older iPhone models typically see price drops with new releases, this year they may remain the same or even increase. This trend suggests a tightening in consumer purchasing power and indicates rising production costs in tech. Analysts believe the adjustments are linked to component supply issues exacerbated by an AI-driven memory crisis, impacting overall pricing strategies across Apple's ecosystem.
MonitorConfidence: HighShort term horizonSupply chain risk: High
Published 4 Aug 2026, 20:30 UTC1 min read
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Summary
TL;DR
- Apple raised prices on Macs, iPads, and other devices earlier this summer.
- Anticipated price hike for iPhone 18 Pro, expected to start at $1,299.
- Older iPhone models might not drop in price this year.
- Apple Watch Series 12 and Ultra 4 are also likely targets for price increases.
- Rise in component costs due to an AI-driven memory crisis affecting pricing.
Interesting facts
- The iPhone 18 Pro could see a price jump of $200 compared to its predecessor.
- Apple traditionally reduces prices on older models with new releases, but trends suggest otherwise this year.
- The expected AirPods price increase may not be as significant compared to iPhones.