NewsBite analysis · Business, Gaming
Gamerant
GTA 6's $10 Rise Could Net Rockstar an Extra $450M in First-Year Revenue, Report Says
According to a report by a fintech company, Rockstar Games is poised to generate an additional $450 million in revenue from the $10 price increase of Grand Theft Auto 6. Bank of America's projections estimate that the game could sell at least 45 million copies in its first year, significantly contributing to revenue growth. Furthermore, the game has reportedly achieved over $1 billion in pre-order sales, suggesting that actual revenue could surpass current estimates.
MonitorConfidence: HighShort term horizon
Published 30 Jun 2026, 14:00 UTC1 min read
Visit original article ↗Lead image — Gamerant
Summary
TL;DR
- GTA 6's price increases from $69.99 to $79.99.
- Expected to sell at least 45 million copies in the first year.
- Potential for an additional $450 million in revenue.
- Game already surpassed $1 billion in pre-order revenue.
- Positive adjustments to revenue forecasts for Take-Two Interactive.
Interesting facts
- The price increase could make GTA 6 one of Rockstar's most profitable games.
- Bank of America predicts ongoing revenue growth for Take-Two Interactive post-launch.
Coverage gaps