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AMD Tells ASUS, XFX, And Sapphire To Brace For 10% Costlier Radeon Bundles As GPU And Memory Prices Surge
AMD is implementing a 10% price hike for its Radeon GPU bundles, impacting key partners such as ASUS, XFX, and Sapphire. This is the third price increase this year that AMD has announced, continuing the trend of rising prices in the GPU market due to increasing costs of components. While details on whether these costs will be passed on to consumers remain uncertain, potential buyers should prepare for elevated prices.
MonitorConfidence: MediumShort term horizon
Published 2 Jul 2026, 04:21 UTC2 min read
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Summary
TL;DR
- AMD announces a 10% price hike for Radeon GPU bundles.
- This is the third price increase in 2023.
- Partners affected include ASUS, XFX, and Sapphire.
- The increase is in response to rising GPU and memory costs.
- Uncertainty exists over whether AIBs will pass these costs to consumers.
Interesting facts
- Previous reports suggested a price hike of 10-15%, but the confirmed increase is 10%.
- There is speculation about impending price hikes from NVIDIA due to rising VRAM costs.
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