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AMD’s GPU's Just Got a Massive 20% Price Hike

AMD's Radeon RX 9000 series GPUs are facing a significant price increase in China, following reported guidance for Q3 2026 that indicates price hikes ranging from 5% to 20%. The RX 9070 XT has been particularly impacted, with its pricing reaching around $1,037. This surge is attributed to increased costs of GDDR6 and GDDR7 memory, which are putting pressure on graphics card manufacturers. As AMD informs board partners of pricier GPU-and-memory bundles, retailers in China have begun adjusting prices accordingly. Despite these changes being specific to China, there are concerns about how these increases might affect global prices in the future. Currently, AMD has not announced equivalent price changes for other markets worldwide, leaving consumers in regions like the US and Europe in a state of uncertainty regarding potential price hikes. The situation reflects ongoing challenges in the semiconductor industry, particularly the demand for VRAM and other components.