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AMD Follows NVIDIA Into Price Hikes, Notifying Partners Of At Least 10% GPU-Memory Kit Increase
AMD has decided to raise the prices of its GPU-memory kits by at least 10%, following NVIDIA's recent price hike. This adjustment reflects the increasing memory prices in the consumer segment and aims to maintain market competitiveness. However, this move may discourage consumer purchases, especially as prices for PC hardware climb significantly. AMD had delayed the increase for a month, fearing a loss of market share, but is now moving forward with the price adjustment to stay aligned with industry trends.
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Published 31 Jul 2026, 12:20 UTC3 min read
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Summary
TL;DR
- AMD announces a price increase of at least 10% for GPU-memory kits.
- The decision follows NVIDIA's price hike of GDDR6 and GDDR7 memory.
- The price adjustment affects various GPU lineups, particularly the RX 9000 series.
- This move is a response to rising memory prices impacting the consumer market.
- Higher prices may discourage sales, as affordability becomes a significant concern.
Interesting facts
- AMD had planned the price hike a month in advance to avoid losing market share.
- Increased memory prices have nearly doubled for some DRAM products.
- AMD's RX 9000 series currently holds a dominant market position.