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NVIDIA Hikes Graphics Card Prices For The Third Time This Year And By Up To 30%, As Distributors Enter Panic Mode
NVIDIA has announced a price increase of up to 30% on its graphics cards, marking the third such hike in 2023. This decision aligns with a reported 20% increase in DRAM prices by Samsung, compelling NVIDIA to adjust its pricing strategy amidst rising material costs. The affected GPUs are affecting retail availability, as panic grips distributors and retailers begin adjusting their prices drastically, leading to empty store shelves and significant price differentials for popular models like the RTX 5070 Ti.
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Published 28 Jul 2026, 02:20 UTC3 min read
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Summary
TL;DR
- NVIDIA's price increase affects consumer graphics cards by 20-30%.
- This is NVIDIA's third price hike in 2023.
- Retail panic has led to empty store shelves.
- High-end models like the RTX 5070 Ti have seen price jumps.
- DRAM prices by Samsung increased by 20%, influencing NVIDIA's decision.
Interesting facts
- The retail price of the RTX 5070 Ti increased from $1,374 to $1,581 in a week.
- 3GB GDDR7 memory chips are overpriced relative to 2GB versions.
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