NewsBite analysis · Gaming, Hardware
wccftech
NVIDIA & AMD Graphics Card Prices See Massive Increase in China As GDDR6 & GDDR7 Costs Continue To Climb, & Shops Begin Stockpiling GPUs As Memory Faces Further Hikes
In China, the graphics card market is experiencing a significant price increase due to surging costs of GDDR6 and GDDR7 memory. Retailers are struggling to manage new pricing that has skyrocketed, with many popular models seeing price hikes between 12% and 28%. The situation prompted retailers to stockpile GPUs amid fears of further price increases, reflecting a more severe market issue than the past mining crisis. As memory costs soar, the overall market stability for graphics cards may be threatened, with potential long-term repercussions on PC shipments.
MonitorConfidence: HighShort term horizonSupply chain risk: High
Published 26 Jul 2026, 16:20 UTC6 min read
Visit original article ↗Lead image — wccftech
Summary
TL;DR
- GPU prices have increased by up to 28% in China due to rising memory costs.
- Major models like the RTX 5090D have more than doubled their MSRPs.
- Retailers report stockpiling GPUs amid fears of additional price hikes.
- The situation is worse than previous surges caused by cryptocurrency mining.
- Price adjustments are happening rapidly, affecting inventory and sales.
Interesting facts
- DRAM costs for GDDR6 and GDDR7 have increased tenfold.
- Many small shops have doubled their prices immediately following supplier increases.
- Some graphics cards are now priced over $4000 in China.