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MacRumors
iPhone 18 Pro Max Component Costs Could Rise Nearly $300
A new analysis reveals that the bill of materials for the iPhone 18 Pro Max is expected to increase by almost $300 compared to its predecessor, primarily due to surging NAND flash and DRAM costs driven by a broader memory chip shortage linked to AI demand. Additionally, the anticipated 2nm A20 Pro chip is notably contributing to the increase. While some component prices may decline, Apple's pricing strategy is likely to concentrate increases on higher storage models to maintain margins.
MonitorConfidence: MediumShort term horizon
Published 10 Jul 2026, 14:45 UTC2 min read
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Summary
TL;DR
- iPhone 18 Pro Max component costs could rise by nearly $300.
- NAND flash costs alone expected to exceed $250.
- DRAM pricing is significantly increasing due to supply shortages.
- Apple plans to adjust retail prices based on storage tiers.
- iPhone 18 Pro line expected to launch alongside first foldable iPhone.
Interesting facts
- Apple's recent price hikes on various products also stem from component shortages.
- The expected retail price increase for the iPhone 18 Pro could start as high as $1,399.